Contact 60 Minutes
I didn’t get to see Sunday’s 60 Minutes, but I know that many people are upset about the show.
For anyone looking for contact info, Jen Burke forwarded the following to me:
60 Minutes
524 West 57th St.
New York, NY 10019
EMAIL: 60m@cbsnews.com
PHONE: (212) 975-3247
An online video series with potential to reshape HIV prevention among gay men is premiering on Wednesday, June 11th.
In advance of this launch, I’d like to invite you to visit a press-only preview site where you can watch the first two episodes.
“HIV is Still a Big Deal†follows Josh, a young gay man living in Manhattan, as he deals with everything from love and friendship to online hookups and unsafe sex. When a sample of 500 men was surveyed three months after viewing the first episode, researchers found that they were three times more likely to disclose their status to potential partners and about 1.5 times more likely to get tested for HIV. Please see press below for more information
Please confirm that you will keep this story embargoed until June 11th, and I will send you a password for accessing the site at: http://www.hivbigdeal.org/research/bigdeal/media.cfm.
If you would like to embed the first episode of the series, “The Morning After,” on your blog on June 11th, we can provide you with the embed code in advance, as well as stills/images from the series.
In addition, if you would like to support the project and help spread the word even further, we can provide you with banner ads to post on your blog. In exchange, we would highlight your support on the site’s “Supporters†page.
If you’d like more information about this project, please contact Patrick Kowalczyk (patrick@mkpr.com) at 212.627.8098.
Best,
Patrick Kowalczyk
MKPR
212.627.8098
For information contact:
Scott Piro, Scott@mkpr.com
Patrick Kowalczyk, Patrick@mkpr.com
MKPR, 212.627.8098
CAN A WEB VIDEO HELP PREVENT HIV AMONG GAY MEN?
GROUNDBREAKING ONLINE VIDEO SERIES
DEBUTS ON JUNE 11, 2008 AT HIVBIGDEAL.ORG
Realistic, Riveting Series Grounded in Research Takes HIV Prevention into Digital Age
New York (EMBARGOED UNTIL JUNE 11, 2008) – Josh is a young gay man living in Manhattan who had unsafe sex – and according to research, his story is startlingly effective in reducing high-risk sexual behavior among other gay men.
Josh is the fictional star of “HIV Is Still a Big Deal,†a groundbreaking online video series launching on June 11, 2008 at http://www.hivbigdeal.org. Reinventing HIV prevention and education for the digital age, the series combines the popularity, reach, and interactivity of online video with the power of research-based adult learning and education methods.
When a sample of 500 men was surveyed three months after viewing the first episode, it found that men were three times more likely to disclose their status and about 1.5 times more likely to get tested for HIV.
Realistic and riveting, the first two episodes – entitled “The Morning After†and “The Test†–follow Josh as he deals with issues like online hookups, unprotected sex, disclosing HIV status, and getting tested for HIV. New episodes will launch later this year.
Grounded in statistical research, the series is a unique collaboration between two project directors from the very different fields of epidemiology and learning theory. Dr. Mary Ann Chiasson is an epidemiologist and Vice President for Research and Evaluation with Public Health Solutions, one of the largest nonprofit organizations in New York City that merges research and action to prevent disease and improve community health. Francine Shuchat Shaw is a faculty member of the Steinhardt School of Culture, Education, and Human Development at New York University and a veteran researcher in learning theory and educational media.
“We’ve found that online video can be a powerful new intervention tool in the fight against HIV,†said Chiasson, who leads the Public Health Solutions Internet Research Group. “We are seeing that it can be as effective as one-on-one outreach, but with the Internet’s scope, it has the potential to reach and influence thousands of men.”
The website includes a comments section where viewers can discuss the issues raised in each episode of the series, as well as background materials and links to additional resources on HIV prevention, testing, and care. Chiasson said that as subsequent episodes are produced and broadcast online, Public Health Solutions will continue to study the effectiveness of the program.
The series was directed by documentary filmmaker Todd Ahlberg (“Meth,†“Hookedâ€), who has been creating innovative video content for the Internet since 1997. “Talking About HIV,†a short documentary on HIV by Ahlberg, is also featured on the site.
In order to ensure widespread viewing of the series, each installment of “HIV Is Still a Big Deal” is also available on YouTube, MySpace, and other popular sites that host online video.
About Public Health Solutions
Public Health Solutions is a nonprofit organization that develops, implements and advocates dynamic solutions to prevent disease and improve community health. Public Health Solutions conducts comprehensive research providing insight on public health issues, creates and manages community health programs, and provides services to other organizations to address public health challenges. Public Health Solutions was formerly known as Medical and Health Research Association of New York City, Inc.
About Steinhardt School of Culture, Education, and Human Development at New York University
Founded in 1890 as the School of Pedagogy, the Steinhardt School of Culture, Education, and Human Development was the first school of its kind in the United States. Today, NYU Steinhardt advances knowledge, creativity, and innovation at the crucial crossroads of human learning, culture, development, and well-being. Through rigorous research and education, the school’s faculty and students evaluate and redefine processes, practices, and policies in their respective fields and lead in an ever-changing world. For more information, go to steinhardt.nyu.edu.
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well, hi admin adn people nice forum indeed. how’s life? hope it’s introduce branch ;)