Since I posted the Snickers Super Bowl commercial…
- The Human Rights Campaign and the Gay & Lesbian Alliance Against Defamation have issued statements condemning the ad and the three “alternate ending” ads Snickers posted online at AfterTheKiss.com. Snickers also posted player reactions to the two men kissing; here’s a still shot of one:
More shots from the site here.
- AfterTheKiss.com has disappeared.
- The New York Times reported the goal of the ads was to “capture the attention of [the] core Snickers consumer, primarily 18-to-24-year-old adult males.” A spokesperson for the Masterfoods division of Mars commented: “We know that humor is highly subjective and we understand that some consumers have found the commercial offensive…Clearly that was not our intent. We do not plan to continue the ad on television or on our Web site.â€