Summer is just a month away and the temperature is heating up but have no fear you will have plenty of underwear to choose from to look sexy. Things are really getting hot in the underwear space as we already have hot brands such as Aussie Bum, Andrew Christian, and extremely hot Diesel briefs. We can add another to the list with Disco Valante which launched its online store of trendy briefs for men. The model for Disco Valante underwear is breathtaking and kind of takes my eyes off the underwear and onto him. He is half Greek, half Puerto Rican, NYC heartthrob Greg Partsinevelos.

We can see how this new line of underwear looks on the dark-skinned Puerto Rican hottie but what about on a skinny white boy? Well you can send in your photos to the website at discovalante.com wearing their products and be featured in the sightings section where you could be rated.

The company was founded by a Active duty naval officer. Nicholas Cassadine, a US Naval Academy graduate, also runs a Jock muscle protein supplement business marketed towards gays.

Men’s Fashion could make a drastic change in 2009 on some but most will not see anything too big just yet. The Fall fashion may change more than the fashion we see in the next few months. Gucci is already bringing on some hotty models with more of the same leprechaun pants for men. The rock star pants but with a gold tint and some with a lavender look.

For those of you guys who like the AnF look keep in mind that it is Ed Hardy that is selling off the shelves and other clothes that really look a lot like the line that Target is carrying right now. Seriously, Target is carrying a pretty nice line of clothes that looks a lot like what you can buy at Pac Sun. Not that I am going to be seen wearing it.

The winner for the last few months is Ed Hardy. You go out and it is almost overkill in some cities like Hollister was a few years ago. This may be why the Buckle revenue (BKE) is doing so well compared to slowing revenue at Abercrombie and Fitch. Aeropostale is also seeing revenue growth which is a knock off, cheaper AnF. The Buckle sells lots of shirts and jeans that resemble the Ed Hardy line.

Here are some ads from the Abercrombie chain of stores featuring Hollister surfer style, AnF, and Ruehl. The Ruehl photo was my favorite because it actually shows the Spring shirt that will be presented at the retail chain but the store itself kind of bores me.

Sooner would have been better for this since Christmas is just around the corner but this can still be a useful took for finding the exact clothes you have seen someone else wearing or just want to find a new shirt to wear out.

We are excited to bring you something you can really use in this day of too much information and never being able to find anything online.  There are many, many websites that make things too hard to find coupons, discounts, sales and most anything for the male consumer.  It was even hard to find the Men’s Express clothing store in some malls and online.

I have compiled a search engine that makes it so you can search out specific things such as mens hoodies, belts, and hard to find cuffs and bracelets.  You will be able to find Puma shoes, converse, and cute tighty undies from sites such as Andrew Christian in the search.  I have included gay retailers, the biggest trend setting retailers such as MetroPark, The Buckle, Ed Hardy, Guess, A/X, and Hollister.  Department stores such as Macy’s large database can also be found in here.

Feel free to comment to add a store that you feel is not included in the search.  I will check out as many magazines like Instinct and Details to find the hottest fashions for guys and make sure those links are included for this search engine to seek out.

This is a really cool project and will be fun to get all of these clothing stores and smaller shops together into one search without having to weed through all the junk on the internet.  These will be the more fashionable retailers for college, teen, and young adults.

We expect to have one of these available for the girls next year so stay tuned and send us suggestions for both.

You know… Doin’ The Butt song by E.U. just thought of that when I saw this new ad emailed to me from Abercrombie and Fitch today for Back to School.  AnF is known for their controversially sexy books they used to sell in their stores but this year they want to show some bootie.

As if people do not know how to pull their pants down and look thuggish in the back.  Now we need to buy jeans that sag in the rear for us?  It is a hot look but its about time for something else I would think.  I am ready for Jnco’s to come back again because they were so fun to dance in but not the full bell bottoms but more width at the bottom of jeans.  I wished they would quit making jeans so skinny near the ankles.

At first I thought they had accidentally sent me three of the same emails but I guess their marketing department is kind of lazy that they sell the same fashion in the abercrombie kids, Abercrombie and Fitch, and Hollister.  I am not sure why they sent me the smaller a email and I am glad they did not bother to send out a Ruehl today as well I think I got that last week.

But get ready because the new line of back to school starts up this week in all the malls and you will be bombarded with desperate retailers trying to earn your money in a weak economy.   Summer is quickly coming to an end with possible tax free days to shop even if you are not in school.  If I recall AnF was one of the one retailers who did well during the last dot com bust.  They were too HOT to turn down.

Well here we have the different guys in jeans.  The classic Abercrombie is the most seductive with some bare buns showing and the nice V shaped bod showing off the smooth way down to the belt.  The abercrombie denims look more like Jesse McCartney just turned around doing his foot fetish thing again – of course most of their models geared at kids are really like 18.

The Hollister Co. models are strutting some chiseled abs but they are too cool to be in real color because you know they are surfer dudes.  It almost looks more like some wild west shootout than an ad for jeans.  You notice how the boxers go up above the hump on one side and the pants somehow always stay on completely.  We need to work on getting them off a little more.

The French parliament’s lower house decided this week that thin is no longer in.  I guess they would rather see plus-size models on the walkway.  If they are going to ban overly-thin then ban overly-fat.  It sounds very prejudice and unfair to me.  I am a thin person and am offended that the French would adopt such a law.

The law says that anyone promoting “extreme thin” including websites, fashion magazines, and advertisers will be committing an illegal crime.  So you can be as fat as a mountain but have limits on how thin you can be.  This is discrimination and I hope the French Senate will not allow this to pass through.

There are so many reality shows making people eat excessive foods then you have your model shows where they diet some.  I think people know their limits they can overly commit themselves and there does not need to be a law telling someone how much weight they can gain or loose.

What’s next are they going to outlaw Diet cola?  I mean how can they tell when someone is overly thin?  They going to jail someone for being too thin when they see them walk down the street?

It is coming up on that time of year once again. No, not tax time…something even worse. Before we know it swimsuit season will be here. Now, if you have spent the winter in the gym, you might just be thrilled at the thought of swimwear shopping. The rest of us are shuddering. Fortunately, you can find flattering swimsuits at all price ranges and suited to nearly any personal style and body type. What’s in this year? What works for you for the beach, lake or pool this spring and summer?

Women’s swimwear styles have expanded, and regardless of whether you prefer men’s swim trunks or a bikini, you’ll find a suit that meshes well with your style and allows you to enjoy the water. Mix and match tankini tops sold by many retailers including landsend.com will work well under a tee or on their own with a pair of trunks. The mix and match swimwear trend also works wellfor those o us who might need one size on the bottom and another on top. Girly-girls will rejoice this summer. The suits are retro, reminiscent of the late 1940’s and early 1950’s. For those of us with a few figure flaws to hide, many of these suits also cover the damaging evidence of too many sweet treats and holiday cocktails. Getglamorous.blogspot.com has some great designer shots of these suits.

For the boys, there are a number of trunk styles available and the growing popularity of rash guards allows you to cover a bit more and still look in style. For most guys, a more tailored style of trunks will be more flattering than the traditional elastic waist. Fortunately, these are already showing up in stores all over. Prints, particularly retro-inspired Hawaiian ones, are in style for guys this year. Lengths range from a long board short to a fairly short length. Choose the one that best suits your body type and personal preferences. You will find great trunks available at all price points, and may want to pick up several to offer a variety of options, whether you are planning a cruise with your partner or an office pool party. A visit to your local department store is a good place to start, but online retailers also offer a wide selection of trunks and rash guards.

Regardless of the trends, choose a suit that fits your body well. String bikinis and Speedos are not a comfortable or practical choice for most of us, but thankfully flattering and sexy swimwear is available in all sizes. Sadly, you do still have to go try it on if you actually want it to fit.

Here are 2 clips that show the distortion of the model/ad world so
perfectly.

One is a parody of the original makeover but very well done.

http://commercial-archive.com/node/139355