LA’s new antismoking campaign, the “Last Drag,” is being aimed at gays and lesbians, who according to Los Angeles County health officials are nearly twice as likely to smoke as the general population.

Bonus – Those who give up smoking may gain a higher IQ. Included in the findings of a study that was designed to look at alcoholism’s long-term effect on the brain, researchers found:

…the effect of smoking on memory, problem-solving, and IQ was most pronounced among those men who had smoked for many years. The negative effect of smoking on the brain remained significant in alcoholic men after alcohol and drug use were taken into account…

It is sexy, though.